When running a pop culture clothing store, you need to stay ahead of the curve, and social media is the best way to do that. Too many store managers rely on their employees to keep an eye on current fads, while others rely on “what’s popular” articles; for a manager this usually becomes a bad thing at some point. If they rely on the articles, odds are good that people have moved on to the next big fad by the time the clothes arrive, and relying on employees trusts that they are keyed into what is happening.
However, relying on social media is a better solution. People discuss current fads, what is in the pipeline, and post images that they like. By paying attention to all of this chatter, a manager will be in a better position, and can sometimes order those clothes well ahead of when they will become popular. This is a great way to ensure that you will have the clothes just a step before they become popular, ensuring profitable sales.